For years Skype helped them to offer features that weren’t available in Facebook Messenger – like voice and video calls from within Facebook. This also brought people together – billions of Facebook users could now talk to billions of Skype users.
Now Mr. Zuckerberg has decided to get into the IM business (everybody’s doing it!) and they can’t stand the competition – so they’re building walls to ensure that if you use Facebook IM you can ONLY talk to other Facebook users.
Sound odd? Well, it is odd if your goal is to help people the world over communicate with each other – but if your goal is to make money off of ad revenue and consumer data while leveraging your large user base to make you a dominant player in the IM space it makes perfect sense.
In addition to using Facebook users like pawns, he’s also terrified of their more established competitor, Skype. Later this summer Microsoft will make Windows 10 available at no cost to anyone with Windows 7 or Windows 8.1. Skype will be included – so you’ll be able to reach ANYONE via Skype.
Businesses have already made the switch to Skype for Business – so suddenly everyone with a PC will be able to talk to business users too. The idea that you could talk to ANYONE without him knowing about it has Mr. Zuckerberg TERRIFIED.
I’ve really enjoyed using Facebook to talk with friends over the years – and if Mark Zuckerberg is afraid that it will be easier for more people to use Skype; they should be doing the same with their IM network – instead of raising the drawbridge and trapping all of the peasants inside.
For more on what Facebook is doing, you can read this article explaining more of the details.
Thanks for taking the time to listen – and if you don’t add your Facebook friends on Skype now, maybe we’ll see you later this year if you upgrade to Windows 10.